Noggin To Broadcast 24/7

8 12 2007

I recently read on the Noggin website (which my three year old frequents) that Noggin will begin broadcasting 24 hours a day beginning on December 31st.

I’m quite dissappointed in this decision. One of the things that has impressed me about Noggin is the fact that it only broadcasts from 6am-6pm. Thus, parents who like to park their kids in front of the tv only have the ability to do so for 12 hours vs. allowing them to sit there all night as well. Oh, of course, the parent’s can flip over to sprout or some other 24 hour cartoon network once 6pm rolls around. However, Noggin ending at 6pm meant that Noggin was not going to support that lifestyle. It promoted (to a degree) spending evenings with the kids.

My real issue here is probably not the fact that we have 24 hour cartoon channels for preschoolers. My issue is not even that we have television programs that essentially wake up with the children and put them to bed (yes, Sprout has a good night show to get kids ready for bed).

My issue goes back to the lifestyle we are promoting and God forbid, living. I seriously hope and pray that parents are not utilizing a 24 hour cartoon network for their children.

Many studies have proven that children need human interaction. Sitting in front of the tv all day (and now all night) does not provide this. It is no wonder that this generation of children have alarming obesity rates and social problems.

Hopping down off my soapbox now….